This is pretty intense

I got an email from Max* yesterday with the subject: "Jarring Amnesty Int. advertisements." Definitely an accurate description. I have never seen an ad campaign like this one from Amnesty International and Walker Werbeagentur Zuerich. Below is one of the tamer ads. For more, please click on either of the links above. Take note: many of the ads weigh heavily on the heart and the mind; they are purposefully unsettling. They are also brilliant. Kudos to the (wo)man who created the concept.



*Max is part of Max Davies and the Eccentrics.