Yahoo! Unveils Yahoo! Green

Copied verbatim from Net Impact:


Yahoo! Inc., the largest U.S. Internet media corporation, has introduced an online environmental education program called Yahoo! Green (http://green.yahoo.com). The new service offers users consumer tips and environmental news, and suggests actions that individuals can take to combat climate change. Yahoo! executives stated that the company’s greatest potential impact on cutting greenhouse gas emissions is to educate and encourage personal change in the 500 million monthly users of Yahoo! services worldwide. The U.S. program, which Yahoo! plans to expand to international markets, allows users to choose actions to reduce personal carbon emissions and to track the collective impact of every participant. Also, Yahoo! announced last month it would become "carbon neutral" by the end of 2007. According to Reuters, competitors Google Inc. and Microsoft Corp. are now scrambling to outdo their rivals with corporate environmental measures; last week Rupert Murdoch’s News Corp. also pledged to make its operations carbon-neutral by 2010. Matt Petersen, president of non-profit advocacy group Global Green USA said, "You are having this corporate one-upmanship going on. It's a healthy competition."

BSR Weekly summary of article from Reuters, May 13, 2007, www.reuters.com.